Available for missions — 2026

Digital & E-commerce Director on demand. Consulting & digital acceleration.

18 years driving the digital performance of premium retail brands — Lacoste, JOTT. I take ownership of your transformation projects, your interim C-level missions and your e-commerce acceleration.

Marseille · 100% remote or on-site Mission, audit or fractional
⭐︎ BackgroundLacoste EuropeJOTTShopifySalesforce CCMagentoZalando13 markets
⭐︎ My journey

A hands-on expert, brand-side.

Former Head of E-commerce Europe at Lacoste then CDO at JOTT, I have built, led and grown digital functions accross 10+ markets and 15+ people teams.

Now a freelance consultant, I work as an interim manager, in consulting or as operational support, with one obsession: turning strategy into measurable results on the P&L.

🎯 Performance · 🛍️ Omnichannel · 🤝 Leadership · 🤖 AI & no-code

⭐︎ Manifesto

What I truly believe in.

Six statements about my ways of working.

  1. 01
    I don’t deliver just slides, I get my hands dirty.

    Diagnostics, decks, recommendations: useful. But real change happens when someone executes. That's where I step in.

  2. 02
    Data doesn’t drive, it enables.

    My role: turn numbers into trade-offs, not stack reassuring dashboards.

  3. 03
    I don’t take on projects where I cannot create / deliver value.

    18 years on the ground taught me that execution beats strategy 9 times out of 10. An honest no beats a quote made to please.

  4. 04
    AI starts with use cases, not slides.

    Agents, no-code, automations: tailor-made, with your teams, and always a human in the loop.

  5. 05
    I don’t deliver just slides, I get my hands dirty

    Diagnostics, decks, recommendations: useful. But real change happens when someone executes. That's where I step in.

  6. 06
    Doer for CEOs, strategist for operators.

    The pivot translating vision into action plans, and field reality into COMEX trade-offs.

⭐︎ My missions

Six ways to work together.

Interim leadership

Interim CDO, Digital or E-commerce Director. Temporary EXCOM member, leadership cover during a hiring process, with a data-driven approach to decision-making.

  • Digital P&L ownership
  • Team management (up to 15)
  • Data-driven EXCOM decisions

Transformation & strategy

360° diagnosis, 12-36 month roadmap, omnichannel transformation and embedding AI at the core of operations: AI agents, vibe coding, no-code automation and process redesign.

  • Full digital audit
  • Roadmap & prioritisation
  • AI agents & automation

Commercial performance

E-commerce revenue and profitability acceleration, end-to-end P&L ownership and data-driven forecasts. Test & learn culture and AB testing to grow conversion.

  • Data-driven forecasts
  • AB testing & CRO
  • Merchandising plan

Audit & quick wins

UX/CRO/performance audit grounded in data, competitive benchmark, AB testing of priority levers and identification of high-impact opportunities in 2 to 4 weeks.

  • Quantified, data-led diagnosis
  • AB testing of quick wins
  • Executable action plan

Operational execution

Agency coordination, complex digital project management, marketplace support (Zalando…), replatforming support with AI agents to accelerate delivery.

  • Project management
  • Vendor selection and roll out
  • Replatforming / migration support

Structuring & tooling

Setting up processes, data-driven KPIs and reporting tools. Deploying AI agents, vibe coding and no-code automations to scale your team's capacity.

  • AI agents & vibe coding
  • No-code automation (Make, Airtable)
  • Data-driven KPIs & reporting
⭐︎ Track record

Numbers, not promises.

3% → 15%

Share of e-commerce in total revenue at JOTT in 4 years

+50%

Conversion rate uplift in 4 years at Lacoste Europe

13

European markets managed simultaneously

18 yrs

Premium fashion retail & digital experience

15

Direct reports managed (Lacoste e-com team)

+20

E-commerce sites delivered on the agency side

⭐︎ Who for?

Three profiles, one expertise.

🏢
01 · Interim management firms

You need a hands-on C-level digital profile.

Available immediately for interim CDO or Digital Director missions. Retail, fashion, B2C, omnichannel — I take over a digital P&L within 48h.

🎯
02 · Digital directors & brands

You have a project to unblock or a team to strengthen.

Audit, replatforming, marketplace launch, funnel optimisation, team structuring: a senior reinforcement, immediately operational, who speaks your business language.

🤝
03 · Shopify agencies & tech partners

You want a brand-side credibility on your pitches.

I bring strategic and functional depth to your RFPs, project framing and post-launch client support.

⭐︎ Hard & soft skills

A full toolkit.

🛠️ Platforms

Shopify / Shopify POSSalesforce Commerce CloudMagentoWordPress / Squarespace

📊 Data & CRO

GA4SEMrushAB TastyAB testingMicrosoft Clarity

⚡ Ops stack

MakeAirtableBoomiOnestockDartagnan / Imagino

🎨 Design & product

FigmaFramerUX & e-merchandisingOmnichannel architecture

💼 Leadership

Digital P&LEXCOM & data-driven forecastingTeam managementHiring

🤖 Innovation

Generative AIAI agentsVibe codingNo-code automationCertified Automation & No-Code training

A project, a mission
or just a chat?

Let’s talk. 30 minutes to talk about your challenges, your objectives and how I can help.