18 years driving the digital performance of premium retail brands — Lacoste, JOTT. I take ownership of your transformation projects, your interim C-level missions and your e-commerce acceleration.
Former Head of E-commerce Europe at Lacoste then CDO at JOTT, I have built, led and grown digital functions accross 10+ markets and 15+ people teams.
Now a freelance consultant, I work as an interim manager, in consulting or as operational support, with one obsession: turning strategy into measurable results on the P&L.
🎯 Performance · 🛍️ Omnichannel · 🤝 Leadership · 🤖 AI & no-code
Six statements about my ways of working.
I don’t deliver just slides, I get my hands dirty.
Diagnostics, decks, recommendations: useful. But real change happens when someone executes. That's where I step in.
Data doesn’t drive, it enables.
My role: turn numbers into trade-offs, not stack reassuring dashboards.
I don’t take on projects where I cannot create / deliver value.
18 years on the ground taught me that execution beats strategy 9 times out of 10. An honest no beats a quote made to please.
AI starts with use cases, not slides.
Agents, no-code, automations: tailor-made, with your teams, and always a human in the loop.
I don’t deliver just slides, I get my hands dirty
Diagnostics, decks, recommendations: useful. But real change happens when someone executes. That's where I step in.
Doer for CEOs, strategist for operators.
The pivot translating vision into action plans, and field reality into COMEX trade-offs.
Interim CDO, Digital or E-commerce Director. Temporary EXCOM member, leadership cover during a hiring process, with a data-driven approach to decision-making.
360° diagnosis, 12-36 month roadmap, omnichannel transformation and embedding AI at the core of operations: AI agents, vibe coding, no-code automation and process redesign.
E-commerce revenue and profitability acceleration, end-to-end P&L ownership and data-driven forecasts. Test & learn culture and AB testing to grow conversion.
UX/CRO/performance audit grounded in data, competitive benchmark, AB testing of priority levers and identification of high-impact opportunities in 2 to 4 weeks.
Agency coordination, complex digital project management, marketplace support (Zalando…), replatforming support with AI agents to accelerate delivery.
Setting up processes, data-driven KPIs and reporting tools. Deploying AI agents, vibe coding and no-code automations to scale your team's capacity.
Share of e-commerce in total revenue at JOTT in 4 years
Conversion rate uplift in 4 years at Lacoste Europe
European markets managed simultaneously
Premium fashion retail & digital experience
Direct reports managed (Lacoste e-com team)
E-commerce sites delivered on the agency side
Available immediately for interim CDO or Digital Director missions. Retail, fashion, B2C, omnichannel — I take over a digital P&L within 48h.
Audit, replatforming, marketplace launch, funnel optimisation, team structuring: a senior reinforcement, immediately operational, who speaks your business language.
I bring strategic and functional depth to your RFPs, project framing and post-launch client support.
Let’s talk. 30 minutes to talk about your challenges, your objectives and how I can help.